It started when we were little. The evolution of our speech, and how we used it, transformed us into the living, breathing communicators we are today. Through training and real world experiences, it evolved into some of the most sophisticated methods of bringing our ideas to the world.
We’re seeing voice and the AI space go through a similar evolution.
According to the Mary Meeker report in 2016, 50% of all search will be done via voice or image recognition by 2020. In 2017, her report cited Google I/O to show that 20% of all searches on mobile today are via voice commands. Given we didn’t even have smart phones until 2007, the pace of innovation has quickly mirrored how we’re communicating and seeking out information. Some are even as bold as saying that voice will be the next social network.
Regardless of where you stand, there’s no question that voice-enabled experiences are the future of how we’ll interact with our favorite brands.
1 billion requests and counting
As of 2015, Siri had recorded over 1 billion requests from iPhone users, and that number is only growing. Not long after, it was reported that nearly 50% of smartphone users were searching using voice commands. And as of 2017, 43% of millennials have made a purchase using voice in the past year.
These numbers are growing quickly, and voice assistants are taking advantage of this.
Voice assistants are act one
Amazon’s Alexa product has sold more than 10 million units since inception. Google Home is slowly catching up, but as a bigger picture trend, we’re seeing thousands of brands scramble to build commands to interact with these voice assistants. Domino’s wants us to be able to order a pizza through Alexa. Uber wants you to be able to call a car while putting on your shoes before a big night out. Starbucks wants you to be able to reorder quickly while you’re sprinting out the door, already running late.
And these commands are growing.
According to recent numbers by Amazon, they now have over 10,000 third party commands on their platform. While impressive, as the space continues to evolve, brands will move away from a third party integration and own that experience directly.
Brands will have their own voice interfaces
From a brand perspective, the goal isn’t to build a skill or action for someone to interact with via another product. You want to own that experience, end to end. You want to better understand those shopping on your site, browsing music and a myriad of other use cases. Because the future of voice is in how it can get smarter, and better understand your business, thus better understanding your users.
Here’s an example of how an ecommerce brand would have a native voice experience on their site or mobile app:
Digital has opened up the doors for more personalized interactions between brands and consumers, between artists and fans, and between websites and their visitors. While voice assistants are the first step in a complete voice-enabled relationship, the future is owned by the brands themselves.
That’s the exciting part. That’s where the next level of brand loyalty and personalization comes in, because if you think about it, you’re removing all barriers to entry and making it as easy as possible for someone to search, transact or instruct via a voice interface.
We’re working towards building that vision at Voysis. Head over to voysis.com to learn more.
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